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NEWS - News: There's Nothing More Powerful Than Music

USMPosted by on Sunday, February 15, 2009 @ 17:44:26 CST
2 "There's nothing more powerful than music," said Clark, 52, the founder of Pasadena, Calif.-based DMI Music & Media Solutions. "Music is processed immediately in the brain's emotional core. If we can harness that, advertising will impact people in ways they've never imagined."

If Barbie were a song, what would she sound like?

The question sat in Tena Clark's mind as she drove through downtown Los Angeles last fall.

The answer was no small matter. With Barbie's sales sagging, toy maker Mattel Inc. had turned to Clark, a pioneer in the emerging field of "sonic branding,'' to give the icon of American beauty a marketing face-lift.

Recent scientific research had suggested that distinct combinations of a few musical notes -- known in the advertising world as a "sonic brand'' -- could have more influence on consumers than the longer, frequently changing jingles Mattel had used for years.

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REFERENCE - Reference: Do Musical Tastes Help You Get to Know Someone?

USMPosted by on Sunday, February 15, 2009 @ 17:42:33 CST
3
Take a look at a random sampling of accounts on MySpace, and you'll see that nearly every member has a song associated with his or her account. It's as if music somehow forms part of a person's identity. But can music also help others get to know a person? Nearly every online dating web site asks participants to list their favorite songs, presumably so potential dating partners can use those preferences to make a character assessment. Are those assessments valid? Is music really a key way people -- especially young people -- learn if prospective mates are compatible?

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REFERENCE - Reference: Listen Up: Music Can Ease Pain and Depression

USMPosted by on Sunday, February 15, 2009 @ 17:38:58 CST
3 People can help relieve chronic pain, depression and feelings of disability by listening to music, according to a recent clinical trial.

Nursing researchers from the Cleveland Clinic Foundation and Case Western Reserve University in Ohio studied 60 volunteers suffering long-term pain from conditions such as arthritis or spinal disc disorders. A third of the subjects were assigned to a control (nontreatment) group. The other 40 were split between two treatment groups: listening to their own favorite recorded music or to music relaxation tapes an hour a day for a week.

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NEWS - News: That song sticks in your head

USMPosted by on Sunday, February 15, 2009 @ 17:36:33 CST
2 Why do songs get stuck in your head?

It could be the pop song played on the radio from morning until evening ("I'm gonna soak up the sun ..."). It could be the jingle from a commercial you saw last night ("Break me off a piece of that Kit-Kat bar ..."). Or it could be the boat ride you went on at Disney World ("It's a small world after all ..."). Whatever the trigger, you've got a snippet of music playing over and over in your mind. And it's driving you a little crazy.

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REFERENCE - Reference: Introducing Toddlers to Music

USMPosted by on Sunday, February 15, 2009 @ 17:34:41 CST
3 Music seems a natural accompaniment in a toddler’s life. Young children might sing to their stuffed animals, tap their feet to the rhythm of nursery rhymes, and enjoy the sound of their parents singing to them — even if mom and dad can’t quite carry a tune. But this early introduction to music does more than entertain. It can kick-start learning, serve as an important cue in your child’s routine, and offer lifelong benefits.

Music contributes to what experts call "a rich sensory environment." This simply means exposing kids to a wide variety of tastes, smells, textures, colors, and sounds — experiences that can forge more pathways between the cells in their brains.

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Page 6 of 9 (42 total stories) [ << | < | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | > | >> ]  

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